Webinar 4: How to minimise the impact of fan mobility at sport events: The case of the Biathlon World Championship 2023 and World Cup Lenzerheide 2023

The case of the Biathlon World Championship 2023 and World Cup Lenzerheide 2023. This webinar explores groundbreaking fan mobility innovations introduced during the 2023 IBU events, including the Biathlon World Championship in Oberhof, Germany, and the Biathlon World Cup in Lenzerheide, Switzerland.

Effective fan mobility is pivotal in mitigating environmental impact at sports events. Our discussion will highlight how integrating fan travel into event sustainability strategies can significantly reduce emissions. The meticulously planned mobility concept showcased at the Biathlon World Championships in Oberhof, attended by over 150,000 spectators, exemplified coordinated transportation systems, leading to substantial emission reductions.

Similarly, at the IBU World Cup in Lenzerheide, spectators enjoyed seamless door-to-door public transportation across Switzerland as part of their event tickets. While innovative transportation solutions are crucial for minimising environmental impact, they present communication challenges with stakeholders.

The panel features Lilli Schmitt, sustainability manager at the German Ski Association (Deutscher Skiverband) and Jürg Capol, chief executive of World Cup Lenzerheide, offering insights into overcoming these challenges. You can watch it below.